5 Points To Focus On In Marketing A Modular Building

Marketing something that is still new to the market can often be challenging. It’s even more challenging when it is something that goes against traditional products or ways that people have been familiar with for so long. In the last decade, many new and innovative products and services emerged in the market. Interestingly, most of them challenge traditional ways like construction.

Construction is one of the industries that we all rely on worldwide. Our homes, offices, and establishments are the fruits of the industry’s services. Today, a new modern way of construction is slowly rising. Modular construction has paved the way for a faster and easier solution to people’s immediate space needs.

Modular healthcare buildings are a fruit of modular construction that played a vital role during the high of the pandemic. Aside from healthcare, other industries use modular buildings because of their quality. But even though many have proven how efficient and reliable modular healthcare buildings are, modular companies still find it hard to market modular buildings. 

And so, to figure out how to market modular buildings better, let’s discuss in this article the points companies should focus on in their marketing. Here are five points to focus on in advertising a modular building.

1 – Highlight the main difference between modular buildings from permanent ones.

First, let’s start with the point that many people choose to compare rather than weigh. When people learn immediately that modular buildings are “temporary,” their initial reaction is it’s a waste of money. The thing is, modular buildings exist to provide a solution to specific needs. Unfortunately, many don’t see or understand that those problems exist.

With that, you must start by helping people understand the difference between modular and permanent buildings. You can begin by highlighting their differences without making it look like a competition between the two building types. List the strengths of each building type instead of making a building type’s strength the weakness of another.

By doing this, people will understand and refrain from comparing modular construction to permanent ones.

2 – Highlight the role of modular healthcare buildings during the pandemic.

The second point you must focus on is the role of modular healthcare buildings during the pandemic. I mentioned earlier how critical modular healthcare buildings were during the first year when we were still trying to understand how deadly the COVID-19 virus is. Without them, it would have been harder for hospitals and health professionals to attend to many patients.

With this point, you can help people fully understand why modular buildings are a great option. You can do this second tip by supporting your statements with articles and studies about the pandemic. By citing credible resources, you help people build trust and confidence that your claims are legitimate. 

Focus on this point to help people see how efficient modular healthcare buildings are in real-life situations.

3 – Focus on its materials’ quality.

After you focus on and highlight the strong points of modular construction and its role during the pandemic, it’s time to focus on its materials. Another thing that pushes people off from choosing a modular building is the wrong information they heard about its materials. Many people think that modular construction uses plastic. The truth is plastic has nothing to do with modular building materials.

Wood, steel, and concrete are what you need to construct a modular building. Always highlight and focus on its materials when marketing modular buildings. Educating people about the materials for modular construction will help develop more confidence in considering modular buildings. 

Focusing on this point will help eradicate the false beliefs that plastic is the only material for modular buildings.

4 – Correct the belief that modular buildings are trailer homes or storage.

Many people confuse modular buildings with trailer homes or storage. The thing is, modular buildings are entirely different from trailer homes. It is also probably one of the reasons people think modular buildings are made of plastic because trailer homes are composed of metal and plastic.

Here’s the truth. Modular buildings are not similar to trailer homes or storage. They may seem similar because of their “four-walled” modules and design, but they’re not the same. Even though one modular building type is possible for relocation, that doesn’t mean they’re similar to trailer homes or storage. 

When marketing a modular building, make sure to correct this belief first. Doing so will help separate modular buildings from trailer homes. Clarifying this confusion would help redeem modular construction’s reputation.

5 – Focus on highlighting the turnaround time of modular buildings and how they’re ideal for emergency needs. 

Last but not least is to focus on highlighting the turnaround time of modular buildings. One of the reasons the healthcare industry relies on modular buildings is because of their fast turnaround time. That is also one of the main advantages of modular buildings. 

And so, to help people see how functional and reliable modular buildings are, why don’t you focus on highlighting their turnaround time? The great thing about modular buildings is that they’ve made it possible to construct a building in less than a year. That’s precisely why the healthcare industry was able to utilise modular healthcare buildings during times of emergency.

When you focus on and highlight this point, people will understand better why modular buildings are a great choice. Despite being cheaper, they surpass their price because their quality is more than their value and efficiency.

Focus on points that will justify and highlight modular buildings’ strong points.

Hopefully, by focusing on these five points I shared, you’ll be able to market modular healthcare buildings in the best possible way. Just highlight the best points of modular buildings’ and take the opportunity to correct the wrong claims people have about them. As much as possible, refrain from making modular’s strong points as the weakness of permanent buildings. 

By doing so, you’ll surely be able to market and help people understand and see modular construction in a different light.

About the author:

Bianca Banda is a writer for MTX Contracts U.K., a privately owned construction and engineering company. MTX delivers single-source construction and engineering solutions to the UK’s public and private sectors, consistently promoting innovation and sustainable construction.

Bianca Banda

Bianca Banda is an ardent writer, aiming to share helpful information and ideas effectively and engagingly.

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