E-commerce web design is a great way to make a first impression and build trust with customers. It’s easy to start an eCommerce business, but it is difficult to get your customers’ attention and encourage them to buy.
A stunning e-commerce website design can make your online shop stand out. It can be difficult because it requires more than just aesthetics. Therefore if you don’t know how to do this right it is better to get the help of a Digital Specialist.
To increase sales, you should first know which e-commerce web design errors to avoid.
Bad user experience
E-commerce web design requires an in-depth understanding of the user experience (UX). UX is important for many reasons.
- An effective user experience engages your potential customers
- Impact marketing strategy
- Convert more money
Your online shop visitors deserve the best user experience from the moment they arrive on your site. It will not only increase your sales but also allow you to get positive customer reviews.
Unclear value proposition
To convince potential customers to shop with your e-commerce, you must have a value proposition. This is what makes your online shop unique. This is why e-commerce web design should not be limited to the content that you publish.
Web design for e-commerce that is desktop-only
Mobile devices account for more than half of all global Internet traffic. Your e-commerce website design should be compatible with these devices.
You could lose as many as 70% of your potential website visitors who could then become customers.
Visual hierarchy lacking
Your customers will find it easier to navigate your website through the visual hierarchy of e-commerce web design. It also makes it easier for customers to find the calls to action.
Consistency is the key. Consistency is key. You must also be consistent in your font sizes. You could ruin your entire eCommerce website design.
Missing call for action
It is important to understand where the call to action should be placed in the visual hierarchy. Imagine someone reading a convincing description of your product but not knowing how to purchase it. It’s so simple, many websites don’t have a “Buy Now!” button.
It’s best to include a call-to-action button. It should be large enough to grab attention so that your visitors can easily see it.
Bright, contrasty colors are best to make the call-to-action button stand out from the rest of the elements on the page.
E-commerce web design mistakes: ineffective product pages
Ineffective product pages are a major reason eCommerce businesses fail to achieve success. These pages have poor user experience design and product descriptions.
Remember that the product page is the first page a visitor sees. Create an effective eCommerce website design and use it to showcase the products.
Upload high-definition product photos and describe the benefits to the customer. Include customer reviews and a call-to-action button. This will ensure that your product page visitors are converted into paying customers.
Images of low-quality products
A product description alone is not enough to convince customers to buy it. Product images are a great tool for e-commerce web design. They grab customers’ attention and keep them there. Avoid low-quality images and don’t treat product images as an afterthought.