Eight WhatsApp Marketing Strategies You Need to Know

WhatsApp is one of the most popular messaging apps in the world, with over 1.6 billion active users. And, as more and more businesses are discovering, it’s also an incredibly powerful marketing tool. If you’re not already using WhatsApp for marketing, you’re missing out on a huge opportunity. So, what are the best ways to use WhatsApp for marketing in Malaysia? Here are 8 strategies you need to know.

Broadcast Messages

WhatsApp is a powerful marketing tool, and one of the most effective ways to use it is to send broadcast messages. This feature allows you to send a message to multiple contacts at once, and it’s perfect for announcements, special offers, and other time-sensitive information. Thanks to the high open rate of WhatsApp messages, you can be sure that your broadcast will reach a wide audience. Plus, WhatsApp makes it easy to segment your contacts into different groups, so you can tailor your broadcasts to specific audiences. With WhatsApp broadcast messages, you can reach more people than ever before with your marketing messages.

Create Groups

WhatsApp groups are a great way to reach a wider audience with your marketing messages. By creating a group, you can invite others to join and share your content. This is especially useful if you have a large following on WhatsApp, as it allows you to reach more people with your marketing message. Groups also allow you to interact with your audience, which can help to build relationships and trust. Finally, groups can be used to run promotional campaigns, such as discounts and giveaways. If you’re looking for a new way to reach your audience, WhatsApp groups are a great option.

Use WhatsApp Web

WhatsApp is one of the most popular messaging apps in the world, with over a billion users. And now, with WhatsApp Web, you can use the app on your computer too. This can be really handy if you want to type out longer messages or send attachments like images and videos. All you need is an internet connection and you can access all of your chats and contacts from your computer. Plus, WhatsApp Web is free to use, so there’s no need to worry about paying for another messaging service. So if you’re looking for a convenient way to stay in touch with your friends and family, WhatsApp Web is definitely worth checking out.

Send Personalized Messages

WhatsApp is a great way to stay in touch with your customers and build relationships with them. With WhatsApp, you can send personalized messages to your contacts. This is a great way to show that you care about your customers and that you are interested in building strong relationships with them. By sending personalized messages, you can let your customers know that you value their business and that you are committed to providing them with the best possible experience. In addition, by sending regular updates and promotional information, you can keep your customers informed about your latest products and services. By using WhatsApp, you can stay in touch with your customers and build strong relationships with them.

Incorporate Location-Based Messages

Location-based messages are a great way to personalize your WhatsApp marketing efforts and ensure that your customers always receive relevant, up-to-date information. By using GPS tracking, you can send customers messages about special offers and discounts that are available at nearby locations. You can also use location-based messages to provide directions to your store or office, or to give customers updates about events that are taking place in their area. Best of all, location-based messages can be personalized to match the interests of each individual customer, making them even more effective. With location-based messaging, you can be sure that your WhatsApp marketing efforts are always on target.

Use Visual Elements

In today’s hyper-visual world, it’s no surprise that people are more drawn to images and videos than plain text. And that’s especially true on a messaging app like WhatsApp, where people are used to seeing images and videos in their chats. The brain processes visual information much faster than text, so it makes sense that people would be more likely to stop and look at an image or video than read a block of text. And if you’re trying to get someone’s attention on WhatsApp, using visuals is the way to go. Whether you’re sharing a photo, video, GIF, or even just an emoji, you’ll be more likely to get noticed than if you just send a message with no visual elements. So if you want your messages to stand out on WhatsApp, don’t forget to include some eye-catching visuals.

Timing is Everything

Timing is everything when it comes to marketing, and this is especially true when it comes to WhatsApp marketing. WhatsApp users are notoriously active, with the average user spending over two hours on the app every day. This means that there are a lot of potential customers out there who could be reached through WhatsApp marketing. However, if you want to be successful, you need to make sure you’re sending your messages at the right time. The best times to send WhatsApp messages are during the weekdays, between 10am and 4pm. This is when most people are checking their phones regularly, and they’re more likely to see and respond to your messages. Of course, you’ll need to test different times and days to see what works best for your audience, but these are a good place to start. If you can get your timing right, you’ll be well on your way to success with WhatsApp marketing.

Create a Sense of Urgency

Have you ever noticed how nearly every sale includes some kind of time limit or stock limit? That’s because urgency is a powerful psychological trigger that can encourage people to take action—and it’s something you can easily incorporate into your WhatsApp marketing efforts by including phrases like “limited time only” or “while supplies last.” Of course, you don’t want to rely too heavily on urgent messaging, or else your audience will tune out. But used sparingly, urgency can be an effective way to drive conversions and boost sales. So next time you’re drafting a WhatsApp message, consider adding a sense of urgency to encourage your recipients to take action.


WhatsApp marketing is a powerful tool that can help you reach a large number of potential customers with ease. By following the tips in this article, you can make sure your WhatsApp marketing efforts are always on target. And with a little practice, you’ll be able to create messages that get results. So what are you waiting for? Get started with WhatsApp marketing today!

This article is posted on ITFAMS.

Leave a Reply

Your email address will not be published. Required fields are marked *

WC Captcha 67 + = seventy four