How Interactive Videos Enhance Your Viewing Experience

Interactive videos have been around since the dawn of the Internet, but many marketers are still not implementing this technique into their marketing campaigns. Interactive videos allow viewers to make choices during the video, which can drastically change the story line and even lead to different outcomes or endings of the video. If you’re trying to build your brand or company into something that people want to follow, remember that you need to capture your viewer’s attention first—and interactive videos can do just that. Check out these great examples of how interactive videos enhance your viewing experience and get inspired to create one for your next video campaign!

Introduction to What Makes a Video Interactive

Interactive video is an emerging trend. Cinema8, a company that creates interactive videos, has been making waves in the field. These videos allow users to have more control over their viewing experience by allowing them to click on different parts of the screen to control what they see and do in the video.

3 Common Types of Video Interactivity

The most common types of video interactivity are the following: clickable text, clickable objects and clickable maps. Clickable text is when you can either click on a word for a definition or an object for more information. Clickable objects allow you to explore an object in-depth by zooming in on it and clicking for more details. Clickable maps are used to show where something is happening or where some type of activity takes place by allowing viewers to control what they see on the map.

Embedded Objects

Interactive video are a great way to enhance your viewing experience. With all of the different interactive features that can be added, viewers are given the opportunity to learn more about a product or even participate in the video themselves. For example, if you’re watching a cooking show, you can get involved by following along and doing the recipe yourself. This type of video is an excellent opportunity for brands to connect with their audience on another level and is an experience unlike any other.

Pop Ups/Side Bars

Cinema8 is the newest and most innovative way to enjoy your favorite content. From creating an interactive experience that immerses you in the story, to using cutting edge technology to create a personalized video just for you, Cinema8 is redefining what it means to be entertained. The difference between watching a movie at home vs. going to the cinema has been narrowed thanks to Cinema8’s innovations. You’re free from distractions at home but if you want more interactivity and engagement, then Cinema8 is where you should go!

Clickable Links

Interactive video is a cutting-edge technology that allows viewers to interact with the video by clicking on different parts of it. 

-This type of video is perfect for advertisements, because it gives viewers more control over their viewing experience and makes them feel like they have an active role in the ad. 

-While these videos can be costly to create, they are worth the investment because they are more likely to capture your viewer’s attention and lead them to take action.


Interactive videos are an excellent way to engage with your viewers and allow them to choose their own outcome. By allowing your viewers to make decisions, they will feel more invested in the story and compelled to share it with others. If you’re looking for interactive video marketing strategies that have been proven to work time and time again, we recommend reading Don’t Make Me Think: A Common Sense Approach To Web Usability. This book outlines effective methods for crafting web pages that convert visitors into customers. For example, one of its principles is designing pages so that they can be read sequentially without scrolling or panning sideways. It’s a great resource if you want to learn how interactive videos can help increase conversions!


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