There are almost 200,000 websites around the world built on Magento. That number accounts for nearly 1.5% of all websites on the internet – not just eCommerce websites.
So it should go without saying that Magento has produced a capable platform that can meet the needs of almost any eCommerce business. Some of the most robust and successful online ventures are built on Magento, such as Ford’s website and Nestle’s Nespresso site.
Indeed, Magento is one of the most capable platforms and it is endlessly customizable. There are few other eCommerce platforms, if any, that are as flexible as Magento (WordPress comes to mind) and none that are eCommerce-centric.
But this – specifically – is the reason that you’ll need Magento SEO services implemented by the experts. Allow a short explanation.
Why Magento Is Objectively Excellent but Challenging to Manage
Magento is not a hosted platform. That means that, unlike platforms like BigCommerce and Shopify, you don’t just pay to use a subscription. SaaS models, like BigCommerce, will host the website for you.
Magento is not like that. Though it is open source and anyone anywhere in the world can access (and alter) the source code in order to make customizations, users of the platforms are forced to host their websites themselves.
This means running a data center and managing all of the challenges associated with it. For instance, Magento merchants who run their own data centers must keep their servers cool and keep up to date with the latest Magento updates in order to ensure security.
These are two significant problems. Improper hosting space and network configurations can substantially hamper website speeds, and out-of-date features can cripple website security. These are two critical ranking factors that influence Magento SEO.
Moreover, features that some eCommerce merchants take for granted, like the auto-generation of an XML sitemap or automatic implementation of 301 redirects are not present in Magento. That is, specifically, Magento can be configured to automatically implement 301 redirects and create an XML sitemap – but the burden is on the website administrator to make those configurations. Magento does not come that way, out of the box.
Moreover, while Magento is capable of being molded to the needs of the user and can be integrated with a wide range of apps, making those integrations is not as straightforward as clicking a few buttons, as it can be with other hosted platforms.
In some situations, custom scripts and codes are necessary to make website customization, create custom themes, or execute integrations.
All of this only addresses one aspect of Magento SEO strategies: the technical component – and it alone is a full-time job.
Add into that the preliminary need to perform keyword research, draft optimized content, update the meta tags and other signals on your product pages and category pages, and sow backlinks to your Magento website, and you’re looking at two full-time jobs.
That’s why Magento SEO services are best left to the experts. Visit the previous link to learn more about how one company can change the way you think about Magento SEO and build a custom SEO campaign for your store and industry that will improve your organic search engine rankings and help to funnel more organic leads.